A Small Everyday Innovation Goes a Long way!

A Small Everyday Innovation Goes a Long Way! (なぜシリコンバレーではゴミを分別しないのか)
Noriko Takiguchi
ISBN 978-4-8334-1874-4

This book is a collection of columns on Nikkei BP, PC Online.
To tell the truth, I'm not sure if "A Small Everyday Innovation Goes a Long Way!" is really the correct English title or not, but anyway it's on the cover page.

BTW, the Japanese (original) title can be translated (literally) like "Why they don't separate the trashes in Silicon Valley?", and I like the reason. :)